Why Apple Is Great But iPhone isn't.

Creativity is putting your imagination to work, and its produced the most extraordinary results in human history. When you talk about Apple what you're really talking about is creativity and some of the most revolutionary products that have changed the world.



Before we start discussing the title of this article let's understand something, Apple is not just about the iPhone it is a hell lot more than that. Apple invented the first modern personal computer 1976, it was called the Apple-1. Apple invented the Mouse. A user interface and operating system so simple yet so relevant the Mac OS.

They designed the iMac the best All-in-1 PC from the first one till now. MacBook Pro and Air the most powerful and the thinnest notebooks of their times and even today. Mac Pro was and is the most powerful CPU you could possibly think of configuring for yourself. Mac Mini the smallest CPU and still the best one on the Market. Final Cut Pro the BEST Video editing Software. Logic Pro X probably the best Audio production tool. Airport Express & Extreme are still the most beautiful looking and easy to use Wi-Fi base station. The iPod, well it doesn't really exist anymore.

Undoubtedly Apple made some great products, the thing about Apple is they make a product and they pretty much own that market, not just that their products have always had the ability to completely change the way the world looks at that product. 

The BEST example of such a revolutionary product is the Apple iPhone that completely changed the way the world looked at Phones, it just wasn't the same after iPhone.

Jan 9th 2007, 15 minutes before Steve's Keynote, I was with some colleagues, seniors and mentors who told me they are really looking forward to watch this Keynote, it always had a surprise, launch of a great new product or an upgrade. We all came in to work early that day, sitting in a cold freezing huge training room with a cup of coffee watching the Apple Logo and the countdown went 3, 2, 1... Steve appeared and we all cheered, yay!! and wohoo and stuff. I was really paying attention this was my first time watching Steve Jobs Live and about 25 minutes into the Keynote Steve said the following and I can never forget this and I quote...

"Every once in a while, a revolutionary product comes along that changes everything. And Apple has been – well, first of all, one’s very fortunate if you get to work on just one of these in your career. Apple’s been very fortunate. It’s been able to introduce a few of these into the world. In 1984, we introduced the Macintosh. It didn’t just change Apple, it changed the whole computer industry. In 2001, we introduced the first iPod, and… it didn’t just – it didn’t just change the way we all listen to music, it changed the entire music industry. 

Well, today, we’re introducing three revolutionary products of this class.

The first one: is a widescreen iPod with touch controls.
The second: is a revolutionary mobile phone.
And the third is a breakthrough Internet communications device.

So, three things: a widescreen iPod with touch controls; a revolutionary mobile phone; and a breakthrough Internet communications device.

An iPod, a phone, and an Internet communicator. An iPod, a phone … are you getting it?

These are not three separate devices, this is one device, and we are calling it iPhone"

And everyone literally went CRAZY!!! It gave me goose bumps... Not just me, almost everyone in the room and people attending the event, we saw some reactions they couldn't wait to see the iPhone and there it was on the Projector screen the first generation iPhone.

Before we get any further on the 1st Gen iPhone let me remind you back in January of 2007 these were some of the best phones. Nokia N73 of course and in the smart phone series we had Nokia E62, BlackBerry, O2, Moto Q and Palm. While most people still had a Nokia 3310, 1110, 3610, N Gage, people who had more money had a Nokia 6610. There was Sony Ericsson W810 the Music phone and Moto Razr V3 was extremely popular in fact my father had one.

These phones were great, I used to love my N73 it was cool, until the iPhone came along. iPhone offered so many things that no other phone of that time could even remotely offer. Storage for example, I had to spend more than a thousand bucks to buy a 2GB SD Card just 2 GB the iPhone came with 8GB and 16GB storage space. Touch screen was only possible on phones like O2 but using a crappy stylus. Even though Nokia 6610 could play some video format the screen size was really small and the quality of video the pixels were not great.

The iPhone on the other hand had a 3.5 Inch 166ppi display, multi-touch, great storage capacity, best in class audio quality, Wi-Fi, full HTML browsing on mobile device was not an option not every site would open on your phone unless you have an iPhone. iPod was integrated into the Phone, people loved it, I was angry and mad at myself for buying N73 because I wanted the iPhone so bad. Back in 2007 the iPhone changed everyone's view of what a phone could potentially do. On Jan 9th 2007 once again Steve Jobs completely changed the world and its people by changing simply their Phones.

Every person that touched an iPhone fell in love with it. It was simple and elegant, it was powerful and easy to use, you could do so much. You could not believe what you are holding in your hands. The build quality, the sensors like proximity and accelerator and fully functional GPS, the little things like cover flow, pinch zoom on pictures, album art, simple navigation, easy to use phone menu, it was just perfect.

In our industry we use a term called "The Word Of Mouth" and it spreads like forest fire.

By the end of 2007 two things happened, I moved to a new department I was no longer working for Apple, I was working for Capital One Bank Canada now but I kept preaching about the iPhone to whosoever would listen to me even though I was still using a Nokia N73 myself and almost everyone who had a phone back then had heard about the iPhone somehow from someone somewhere. That is the primary reason for Apple's iPhone popularity. Undeniably the first iPhone was the BEST Phone EVER of that time. You can't even say its debatable because it really is not, in 2007 there was nothing out there that could beat the iPhone, absolutely NOTHING!



Over the next few years Apple launched new models, tried to keep up with the technological changes. I am not going into details but the picture above will tell you the story. 

Something went wrong between the iPhone 3GS and iPhone 4 and has been that way since then. The phone itself hasn't changed a lot neither have the people who fell in love with the first iPhone, they still think that the iPhone of today is the best phone E V E R! Now that is debatable on so many levels i don't even know where to start. Now, I am not a geek, programmer or developer but I can 'tech' the shit out of you on this one.

So what went wrong? At least for me and some other folks i know were probably one of the first few thousand people who witnessed the Launch of the first iPhone Live. iPhone started as a revolutionary product but soon HTC had entered the Market with its Windows OS, Blackberry launched some really cool features, Samsung and LG became Smart. Samsung's Galaxy series and especially the Galaxy S2 was huge success. 

By 2010, people wanted more. A front facing camera, high quality rear camera and internet became cheaper, Facebook was becoming more and more popular. Thin and Slim phones were in trend and most importantly it created an economic situation. When common people saw rich people with fancy phones they wanted it too but didn't have that kind of money to buy. This gave way to a lot of Chinese manufacturers. We've all seen the Phone from China that had live TV.

LG, HTC, Samsung and Sony saw this opportunity to make smarter and cheaper phones and while they were competing against each other they ended up making their products better and better with every new product that was launched. 

Samsung introduced so many features with each of its Galaxy model that it was hard to believe that a phone that we knew could do so much.

The iPhone still had an average camera, good screen and an okay processor while others had specs of beast.

Today when I look at how cell phones evolved over the last 10 years I am amazed what we have achieved in such short span of time. Think of your land line that you once used to have, you couldn't do shit on it except answer and make calls.

It's funny when I see friends, couples, parents, students and teacher debate if iPhone is better than Android. First of all the base of this debate or argument is wrong; you cannot compare iPhone (hardware) with Android (Software), it's like you are comparing an Hp Laptop with Windows 7, it makes no sense. Comparison if any has to be between iOS and Android or iPhone 6S vs. Galaxy S6 for example. Hardware to Hardware and Software to Software.

Unfortunately most people who buy an iPhone buy it because it's an iPhone. I am sure you have seen the Ad, if you don't have an iPhone, you don't have an iPhone. Well, guess what, you are better off without one.

There is absolutely no comparison in both the Hardware and Software segments, the iPhone ranks low on specs and iOS has nothing new to offer in comparison to Jellybean, Lollipop and Marshmallow. What it has still retained however is the build quality but almost everything inside is outdated or old technology and they are unreasonably expensive as f*ck.

I was watching Tim Cook's 2016 Keynote and I was surprised at what he was saying, everything that he talked about was already existing on the Google side. I don't wish to extend the length of this article anymore, you can get the details online on the inferior specs of iPhone.

Having said that, I personally feel and I may be wrong about this, iPhone surely plays an important role in the history of cell phones and history repeats itself. 10 years after the first iPhon the next iPhone 7 will either create the same sensation it did in 2007 or like Nokia it will slowly vanish into the dark side of the Mobile phone industry.

Apple is not taking the iPhone seriously. Every product Apple has ever built except the iPhone and iPad has or had the best of the best of technology of its time.

Nokia was arrogant not to accept Google's offer of having Android on its devices and we know what happened to Nokia.

Here are some numbers of iPhone's declining market share.




So before you decide to sell your left kidney and buy iPhone 7 remember this Apple is probably one of the best technology companies but the iPhone isn't best phone anymore.



Resources:
Common sense & I was indirectly working for Apple Care in Bangalore, India. Handling technical issues on iMac, Mac Pro and MacBooks for EMEA (Europe, Middle-East and Africa) region. The first time I saw a range of Apple product was on my first day of training on October 10th 2006, still can't forget that day, my trainer Dominic who later worked for Apple directly at the Apple facility in Dublin, Ireland kept showing these fancy things, the iMac, MacBook, Mac Pro, Airport, iPod and all these cool things you could do and I said to myself this is the best job E V E R !!!

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